Customer Service Award Hospitality

This Award will go to the organisation that can best demonstrate that it truly has the customer at the heart of its business. The organisation must show where it deploys and manages its resources to continuously improve its performance standards to ensure it most effectively meets the needs of its entire customer base.

Who Should Apply?

This award is open to all tourism and hospitality businesses that are committed to offering the highest levels of customer care to each and every customer.

How will the award be judged?

Applicants will be assessed in two stages.

Stage One: Written submission due by 5pm on Thursday 31st March 2011 to Coleraine Borough Business Awards, Coleraine Borough Chamber, 2 Abbey Street, Coleraine, BT52 1DS.

1. Describe how your company values drive your organisation's customer satisfaction strategy. (max 500 words)
2. Describe how all levels of staff are engaged in the customer focus strategy and how their skills are developed, measured and maintained, to ensure that performance standards are maintained at a level that sustains competitive advantage. (max 500 words)
3. Explain the method and frequency of the customer satisfaction measurement processes and how the results are used to improve customer service levels. (max 500 words)

Stage Two: This category will also be judged by Mystery Shoppers who will assess:

First Impressions
Acknowledgement and Greeting
Customer Care
General Interaction with the Customer
Meeting/Exceeding Customer Expectations
General Retail Standards

Mystery shopping visits will be conducted during April 2011

Award Sponsor: Redback Creations

Redback Creations is a local website design and search engine optimisation company that is constantly looking at ways to improve our clients success on the internet. One piece of advice we give our clients is even though they may be trading online, the promptness of response and attention to detail should be as high as if the customer is interacting face to face with the business in question. Cost of service is not always the reason for purchase and customer service and care in these challenging financial times is one of the areas where businesses can really differentiate themselves from their competiton.

Redback Creations are delighted to support and sponsor the Customer Service Award for Hospitality. We wish the entrants to this award all the very best as many businesses in the Coleraine Borough Chamber area have fantastic hospitality.

David Curry
Tel: 028 7035 3030
info@redbackcreations.com

Download 2011 Entry Form